effortless

You look Effortless
New Effortless lash styles coming February 5th

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THE MOST EASY-GOING LASHES EVER! AWARDED ‘BEST OF BEAUTY’ BY ALLURE FOR THEIR EASY APPLICATION, THERE’S NO MEASURING OR TRIMMING REQUIRED WITH OUR EFFORTLESS LASHES -  JUST GLUE & GO!

Check Out Our New Styles

FAQs

These new styles will be available on Velour and Amazon from February 5th 2023!

You can wear our lashes as often as you like (25+ times)! Just remember to take proper care of them and clean them every few uses. ​
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Yes! You can wear them 20-30+ times. Check out our How to Care section for our tips to keep them in their best condition.


You can shop our new styles online on Velour and Amazon on February 5th or at Sephora from February 7th online and February 17th instore. Plus, you can now shop Effortless at Ulta! Shop online on February 5th or instore from February 26th.

Launching in February!

VELOURBEAUTY.COM 2/5​

ULTABEAUTY.COM 2/5​

SEPHORA.COM/.CA 2/7​

SEPHORA CANADA IN STORE 2/17​

ULTA BEAUTY 2/26